Work What I build How I work About עברית Italiano I have something to build

I design and build digital products, systems, AI and websites —
from the first idea to a product that works.

I connect product thinking, UX/UI, full-stack development and the real workflow behind the problem — to build the complete solution, not just a piece of it.

Digital products · CRM systems · AI & automation · Websites & landing pages

Overview
Programs
Participants
Settings
Spring Cohort · Mentor Training
12 participants · Phase 2 of 4
Approve syllabus for session 3
Due Thursday
In progress
Assign mentors to groups
Completed yesterday
Done
Open enrollment for next cohort
Next week
Planned
Cohort progress
Dashboard
Inquiries
People
Documents
Inquiry #482 · Nora Levin
Received from the website · this morning
NL
Workshop enrollment request
Owner: Maya
Pending
OS
Update mentor details
Owner: Intake team
Resolved
TA
Schedule intro call
Tomorrow · 10:00
In progress
Smart assistant
Connected to live system data
What still needs attention this week?
Scanning inquiries and follow-ups…
3 inquiries have been waiting over two days. Two of them still need an assignment.
Prepare reminders and assign them to the next round?
GALLERY·TENExhibitionsArtistsVisit
Art you meet up close
A new exhibition opens every month — guided tours every weekend.
Book a visit
Current exhibition

New works by six artists.

Workshops

Small-group creative sessions.

Events

Artist talks and gallery nights.

“A place that reminds you why you left the house.”
Planning a visit?
Pick a dateTour route
A digital product — a task closes, progress updates
Starting point

What are you here with?

No tidy brief needed. Pick whatever's closest — we'll take it from there.

Something else?

Great — noted that you're interested in . The rest of the page is now tuned to it.
What I build

Four things I build. Usually — combined.

The same principle runs through all of them: understand what isn't working — and build what will.

Digital products, end to end

Problem

There's a good idea — but no complete product people can actually use yet.

Solution

I turn the idea into a working product: definition, UX/UI, users, data, development, payments, mobile and launch.

SaaS · Web apps · Platforms · Internal tools · Mobile

Systems that bring order to how a team works

Problem

Information is scattered across Excel, messages, documents and separate tools — and nobody really sees the full picture.

Solution

I build one system that connects people, information, tasks, processes, documents, permissions and reports.

CRM · Operations · Workflows · Permissions · Documents · Reporting

AI and automation that work inside the process

Problem

Too much repetitive work, manual decisions, and information passed from hand to hand.

Solution

I connect AI and automation to your existing data and systems — to understand context, decide, and trigger the next step.

AI assistants · Smart actions · Automation · Validation · Routing · Follow-ups

Websites that make the value clear — and lead to action

Problem

The business or product is good — but the website doesn't get that across.

Solution

I bring positioning, content, UX/UI and development together into a clear, distinctive, precise web experience.

Brand sites · Landing pages · Campaigns · Registration flows · Responsive web
Idea → Product
YOUR PRODUCT ABC
The workflow
IntakeIn careDone
Connected data
Client → orders → documents → history
Logic: if enrollment approved → confirmation sent automatically
Payment received$ ✓
Mobile
Separate layers
One system instead of ten tools
Excel WhatsApp Forms Documents Tasks Calendar
🗂️

This is what most organizations look like today.

Dashboard
Inquiries
People
Tasks
Documents
Reports
Open inquiries
3 waiting for first response
Click a record
NL
Nora Levin
Enrollment request · #482
Pending
Details Role-based access
Source: website form
Track: mentoring group
Region: North
Suggested match: September cohort
Connected records
September cohort · Group 2
9/15 enrolled
Open
Contact: Keren Ziv
Mentoring team
Team
History
Inquiry received from website
Today · 09:14
Routed to the right team
Today · 09:15 · automatic
Try an action — the history reacts
Manual With AI This is the process today — every step waits for a person
What still needs attention this week?
Reading system data…
I found 3 inquiries waiting over two days — two need an assignment, one is waiting on document approval.
✦ Proposed action
Assign both inquiries and send a reminder about the documents?
Done. The inquiries are assigned and the reminder went out — statuses are already updated ✓
Ask your system anything…
📝
New request
Manual
Check info
Manual
🏷️
Categorize
Manual
🗂️
Create record
Manual
👤
Assign
Manual
🔔
Follow-up
Manual
SYSTEM STATE
Inquiry #479 · assignment
Pending
Inquiry #481 · assignment
Pending
Inquiry #482 · documents
Awaiting approval
HISTORY
Previous assignment round
Completed
The parts connect into one page…
STUDIO·LINEWorkProcessTeam
Welcome to our website
We are a leading company with many diverse services for every purpose.
One clear message —
in the first 5 seconds.
Who you are, who it's for, and why you. No jargon.
Content that explains

Every section answers a real question.

The right order

From the problem — to the solution.

No noise

Only what builds understanding.

A consistent visual identity — color, typography and rhythm that feel like the brand.
A short journey · step 1 of 3
What are you interested in?
Choose a track
Ready to start?
Book a callSee the work
✓ New inquiry received
Screen
Real work

A product, from the inside.

✦ A product I built

BRAINZONE

A life-planning and learning app I built from the idea to the live product.

BrainZone connects goals, milestones, monthly, weekly and daily planning, tasks, habits, reflection and calendar — in one system. Inside the product lives Soleil, an AI assistant that works from the user's real context and helps turn planning into action.

Product strategyUX/UIFull-stackAIMobilePaymentsQA
brainzone.space
How I work

How I turn an idea into a working product.

01

Understand

The need, the people and the process.

02

Define

What needs to happen and how it all connects.

03

Design

Turning complexity into a clear experience.

04

Build

Interface, data, logic, AI and integrations.

05

Refine

Watch real use, keep sharpening.

Spreadsheet of signups
WhatsApp group
Emails with documents
"We need a solution"
An idea in someone's head
Users
Process
Data
What gets built — and why exactly that
In progress
Workshop assignment
UI
Interface & screens
DB
Data model & permissions
AI
Smart assistant & automations
API
Integrations & payments
v1.0 liveUser feedback

A good product doesn't end at launch — it starts there.

Why me

Three things you get with me.

01Someone who sees the whole picture

I can move from a conversation about a business process, to the UX, from there to the data structure and the AI logic — without the product falling apart between several vendors.

02Products and systems built for real use

My goal isn't just for everything to look good. I build solutions people can actually work with — clear, reliable and comfortable in the day-to-day.

03Turning something messy into something clear

My favorite stage is when there's a good idea or a real need, but it isn't yet clear exactly what's right to build — and bringing order to it.

About

Nice to meet you, I'm Maya.

I love stepping into ideas and processes that aren't fully formed yet, quickly understanding how all the pieces connect, and building a solution that feels simple to the user — even when the system behind it is complex.

I work exactly at the meeting point of thinking, design and technology: I can start with a conversation about a business problem, move to definition and UX, and continue all the way to the logic, the data and the development of the product itself.

Years as an analyst and team leader in complex technological environments sharpened my ability to enter new domains fast, spot patterns, and create order even before the full picture is clear.

Israel · Italy English · עברית · Italiano

THE SAME PROJECT, END TO END

01Business problemThe first conversation — what actually needs to happen
02Definition & UX/UIWhat gets built, and how it feels to use
03Data & logicHow it all works on the inside
04Build, AI & launchA live product — and iteration that continues
Let's start

What do you want to build?

You don't need a tidy brief. Start with whatever you have right now — the rest of the questions will adapt.

Step 1 of 4

What is this about?

Pick the closest direction — we can refine later.

A few quick questions

Only what's relevant to your choice. There are no wrong answers.

How do I reach you?

Only name and email are required — the rest if you feel like it.

Here's how I understood it

This summary was built from your answers — feel free to edit it before sending.

Auto summary

✎ Click the text to refine it in your own words.

Got it.

I'll go over the details and get back to you — usually within a day or two.